Video

Skybox
View

Bio

Career FAQ

Résumé

Contact

Work

Writing

Music

Video

Photos

Talk
Story
(archives)

krethblog

casamar

About

Backstory

Mi Amigos

Mi Familia

Pau Hana

1993 - "Get Wired"
:30 nationally-aired cable television commercial for Wired Magazine


Download it in QuickTime format: 2.4mb

The first (and perhaps only) nationally-aired spot for Wired Magazine. "Get Wired" debuted on CNBC and during a Liquid Television marathon on MTV one Saturday in the spring of 1993, - a few months after the magazine first hit the newsstands on January 30th, 1993.

  • Executive Producer - Will Kreth
  • Music - "Onde" - by David Soule
  • Computer Animation "Wired Tableau" - Steven Speer
  • Computer Animation contributions - Jim Ludtke, Rebecca Allen
  • Animation contribution - David H. Lawrence
  • Found Footage selection - Will Kreth
  • Found Footage contribution - Josh Rosen
  • Title Concepts - Louis Rossetto
  • Titles - Tricia McGillis
  • Editing - Joe Bini, Josh Rosen
  • Edited - Feb. 1993, on the AVID system at Metalanguage Studios, S.F., CA
  • Transferred to 1" for broadcast at spfg, S.F., CA
  • Air Date - Spring 1993 - nationally on CNBC and MTV's "Liquid Television"


1985 - Playing With Prime Time (live concert video)
A young Trey Gunn plays at the University of Oregon


Opening for Steve Tibbetts at the EMU Ballroom on the University of Oregon campus, Trey Gunn -- then a student at the School of Music and currently the Warr guitarist, Chapman Stick player, and backing vocalist for King Crimson, and leader of the Trey Gunn Band played a (mostly) solo guitar performance on 2/16/85, accompanied by backing tapes of his own compositions and Richard Vitale on tone drums, Dave O'Toole on tenor sax, and Hiawatha on alto clarinet.

  • Live electric and acoustic guitars - Trey Gunn
  • Pre-recorded guitar, bass, keyboards, and drum programming -- Trey Gunn
  • Live guest musicians:
    • Tone drums - Richard Vitale
    • Tenor sax - Dave O'Toole
    • Alto clarinet - Hiawatha
  • Cameras - Will Kreth, Bob Beisser
  • Editing - Will Kreth
  • Tape operator - Doug Meyer
  • Shot on location at the EMU Ballroom, University of Oregon, Eugene, OR - Feb.16, 1985
  • Edited - Spring 1985, at Channel 11 community cable access station - Eugene, OR
  • Air Date - May 1985 - Channel 11 community cable access station - Eugene, OR
  • Some songs from this performance are from the cassette
    "Playing With Borrowed Time"     - © 1985 - Trey Gunn
  • All songs © 1985 - Trey Gunn

 

1985 - "Time Transfixed"
A experimental Reagan-era video verité tone poem/commentary

Inspired by the René Magritte painting of the same name (above, left), and a desire to say something about the military build-up/arms race during the "Evil Empire" years of the Reagan administration, TT was my first initiation into the world of low-budget video. And in classic "Wayne's World" fashion, I spent countless hours at the local public/community access station - learning production, editing, and camera techniques. (In fact, for a time - I lived in a house next to the community access station - which made it easy to get the camera reserved for check-outs).

It was a great experience - and a lot of fun. Using hand-held camera shots from cars, bicycles, the tops of buildings, and a grain elevator. I tried to add a rhythm of multiple perspectives and flow to different times of day spent in and around a freeway/parkway overpass (Interstate 105, which feeds traffic from to and from west Eugene to Interstate 5).

Unremarkable on the face of it, the area (between 1st and 5th Ave. and N. Washington and N. Jefferson Streets) consisted of a grassy park, a basketball court, a children's playground and bicycle paths. The remarkable part was that the parallel surfaces of the concrete basketball court and the underside of the freeway together created had a stunning acoustic property of something on the order of a 17 second reverb/decay and a very fluttery echo. This, coupled with a bowl-like embankments on three sides, made for a interesting audio environment.

Tapping into an electric power outlet we found by the children's playground, I invited local musicians and producers to come out for some 1AM to 6AM jam sessions (after all the basketball players had gone home. I can only remember one or two occasions when the Eugene Police Department made an inquiry into what exactly we were doing.

Looking back, it's a moody, flawed, inchoate assemblage that is occasionally saved by great music from Trey Gunn's cassette-released album "Playing With Borrowed Time" and atmospheric guitarscapes of Carl Juarez - accompanying minimalist vistas shot at dawn, in the wee-hours of the morning, and from atop a dramatic 12 story tall grain elevator across the street.

  • Original Music -
    • Trey Gunn, Carl Juarez, Richard Vitale, Will Kreth, Brian Magill, Carl Annala
  • Borrowed Music -
    • This Land is Your Land" - Woody Guthrie
    • "Like A Bridge Over Troubled Waters" - Simon/Garfunkle - performed by unknown and wretched studio musician for an American Red Cross radio spot.
  • Found sound sources -
    • Talk radio hosts Bruce Williams "TalkNet," Sally Jesse Rafael "Sally" programs.
    • Unknown radio preacher - probably Jimmy Swaggart
    • Ronald Reagan from a radio documentary on his belief in eschatology (that is, a belief in the inevitability of a biblically prophesied Armageddon).
  • Concept - Will Kreth
  • Shot on location at the I-105 park, and other locations in and around Eugene, OR in 1984 & 1985
  • Camera - Will Kreth
  • Editing - Will Kreth
  • Edited - From early 1984 to spring 1985, at Channel 11 community cable access station - Eugene, OR
  • Air Date - May 2nd, 1985 - Channel 11 community cable access station - Eugene, OR